Last October it was publicly announced that Norman Foster, the eminent British architect, had been selected for a major renovation of the New York Public Library’s landmark 1911 main building, on Fifth Avenue between 40th and 42nd Streets.
“It’s the greatest project ever,” Lord Foster said in an interview with the New York Times on October 23, 2008.
The London based architectural practice, Foster+Partners, is to create a new circulation library in a space below the library’s Rose Reading Room and overlooking Bryant Park that now houses seven levels of stacks and a basement.
Starting with about 30 candidates, the Library was particularly impressed by the architect’s firm efforts and their elaborated visual presentations, the special committee of the Library’s Board of Trustees said.
“They did do a knockout proposal,” said Paul LeClerc, president of the library.
IMAGTP is extremely proud to share Foster+Partners’ distinction. With this new prize it is all our hard work and expertise that are being, once again, rewarded.
Indeed, our teamwork with the British architectural practice started early this year and, very quickly they embraced the power and benefits of using our services. We have been supporting their design teams on recent major international architectural competitions and the New York public library project is one of them.
Our collaboration with Foster+Partners on the New York Library was not limited to the creation of a cutting-edge presentation media. At a very early stage they used our solution to visualise and validate various project’s design options and their complexity.
At the final presentation in New York our Interactive Virtual Model ® was chosen to support the crucial questions-and-answers session. Mr. Jean-Baptiste Reynes, IMAGTP’s CEO, who conducted the real-time presentation of the project remembers a member of the committee saying: “Now, I understand how it will work.”
Designs for the project are expected to be completed over a two-year period.
The project is expected to cost $250 million and the renovation will probably last for four years.
About Foster+Partners
Foster+Partners was founded in London in 1967.
It is now a worldwide practice, with project offices in more than twenty countries. Over the past four decades the company has been responsible for a strikingly wide range of work, from urban masterplans, public infrastructure, airports, civic and cultural buildings, offices and workplaces to private houses and product design. Since its inception, the practice has received 470 awards and citations for excellence and has won more than 86 international and national competitions.
IMAGTP offers unique business opportunities by applying leading video game technology to professional applications. Our services enhance our clients’ ability to immerse themselves in their project, seeing it up close and being a part of it, months, sometimes years, before completion.
Our Interactive Virtual Model ® is the most creative and the most effective way to communicate our clients’ visions around the world. Not only it becomes the best decision-making tool during the evolution of the project, it also allows the user to understand and practice the process and modifications of the project in real-time with a level of details never reached before.
Our forward-thinking and visionary way to conduct business gives our clients the best chance to distinguish themselves from others in their industries as none have before.
AFTER VEOLIA TRANSPORTATION, IT IS THE TURN OF FOSTER + PARTNERS AND TOTAL
We are very pleased to announce that all our hard work and energy is again being rewarded with the trust of two new international firms. These fresh references is strengthening our choice of business strategy and expanding as well the range of our Interactive Virtual Model ® applications.
The exclusive partnership signed in October 2007 with Veolia Transportation, North America’s largest private transportation provider, was already a first step validating our business vision and objectives.
Today we are proud to count in our references Foster + Partners, the leading London-based international architectural practice and Total, the fourth largest international oil & gas Group.
Our teamwork with both companies has started early this year and very quickly Foster + Partners as well as Total embraced then validated the power and benefits of using our Interactive Virtual Model ®.
We have built with the British architectural practice a true collaboration based on technological and knowledge exchange. We have been supporting their design teams on recent major international architectural competitions in New York and Paris. Our teamwork is not limited to the creation of a cutting-edge presentation method. At a very early stage, Foster + Partners is using our solution to visualise and validate their projects’ design. This synergy is confirming again that the Interactive Virtual Model ® is an extremely strong communicative, immersive and marketing tool.
Our joint work with Total is a first step to a much broader game plan. More than just working together on specific projects, Total is expecting our venture to lead toward much bigger interactive applications.
These new assignments with some of the biggest firms worldwide are quickly extending and reinforcing our professional expertise in new fields of activity. This is the direction IMAGTP was heading to since its creation, and we are all pleased to be on the right tracks.
About Foster + Partners
Foster + Partners was founded in London in 1967. It is now a worldwide practice, with project offices in more than twenty countries. Over the past four decades the company has been responsible for a strikingly wide range of work, from urban masterplans, public infrastructure, airports, civic and cultural buildings, offices and workplaces to private houses and product design. Since its inception, the practice has received 470 awards and citations for excellence and has won more than 86 international and national competitions.
For more information: www.fosterandpartners.com
About Total
Total is a multinational energy company committed to leveraging innovation and initiative to provide a sustainable response to the growing energy demand.
The fourth largest publicly-traded integrated international oil and gas company* and a world-class chemicals manufacturer, Total operates in more than 130 countries and has 96,400 employees.
In addition to conducting its business according to the highest standards of professional behaviour, Total maintains an ongoing commitment to transparency, dialogue and respect for others.
Total is strategically dedicated to meeting the challenges faced by all their businesses when developing natural resources, protecting the environment, integrating their operations into host country cultures, and dialoguing with civil society.
*based on market capitalization (in dollars) as of December 31, 2007.
IMAGTP is proud to announce its participation at IMAGINA 2008, The European 3D Community Event, which will be held at the Grimaldi Forum in Monaco from January the 30th to February the 1st, 2008.
IMAGTP will welcome you on its 27 m2 exhibition area and invites you to participate at its special event on Thursday the 31st from 7:00 pm in the Nijinsky room located at the exhibition floor level.
The special event organised by IMAGTP will be called :
An analysis of the Interactive Virtual Model
This year, IMAGTP’s presentation will be focused on its cutting-edge tool: The Interactive Virtual Model.
One year after the CryEngine 2 exclusive introduction, it is a good time to proceed to a fair analysis and to answer some key questions.
To which needs is the Interactive Virtual Model responding?
How vast is its scale of action?
How is the Interactive Virtual Model combining itself with today’s decision and communication plans?
Which resources are needed to guarantee its success?
What kind of difficulties does the Interactive Virtual Model encounter during its mission?
With the participation and testimonies of actual end-user coming from fields of activity as various as transportation, urban planning, architecture and engineering, IMAGTP will demonstrate that the Interactive Virtual Model will be tomorrow’s undeniable tool. IMAGTP will also expose why the Interactive Virtual Model should be operated with a new attitude regarding communication supports and tools usually given to decision makers, technicians and clients.
The board of speakers who will share their experiences on IMAGTP’s Interactive Virtual Model utilisation will be composed of:
Mr. Jean-Marie Sévin, Research Director for Veolia Transport.
Mr. Nicolas Ruchonnet, President of DMC Group S.A.
Mr. Gilles Blanchard, General Manager for Sifa S.A.
Mr. Yann-Vari Lécuyer, Geographical Information Department Manager for the town of Cannes.
Mr. Stéphane Becker, Architect for the town of Cannes.
Veolia Transportation Signs Exclusive Agreement with IMAGTP for 3-D Modeling of Transit Projects
NICE, France / Oakbrook, IL – November 21, 2007 – Veolia Transportation announced today an exclusive agreement with IMAGTP, a France-based 3-D visualization company.
IMAGTP has unique 3-D virtual modeling capabilities that enable clients to visualize future urban planning, transit and architectural projects. Using these capabilities, they have modeled innovative new transit systems, showing how they will function in the environments where they will function. These 3-D models are highly useful to transit authorities, in that they demonstrate future possibilities to government officials, developers and the general public.
This cutting-edge technology and the partnership with IMAGTP will enable Veolia to deliver transit planning to clients in a new, and exciting way, according to Mark Joseph, CEO for Veolia Transportation for North America.
“Working with IMAGTP offers us a unique opportunity to apply leading video game technology and enhance a client’s ability to immerse themselves in a project, seeing it up close and being a part of it, months, sometimes years before completion”, said Joseph. “Their Interactive Virtual Digital Model is the most creative we’ve seen and the most effective way to communicate our vision to clients around the world”.
The partnership is a great fit, according to architect and IMAGTP CEO Jean-Baptiste Reynes, as both companies value new innovation and are constantly looking for ways to apply new technology to business.
“Our idea to apply the latest video game technology to transit and urban planning holds great promise for the transportation industry”, Reynes said. “We are extremely grateful that a company with Veolia’s history and reputation has chosen us as their partner in building their development strategy”.
Added Joseph, “We recognize the forward-thinking and visionary way IMAGTP conducts business. They offer us a great opportunity to distinguish ourselves from others in the industry by using this innovation as none have before”.
About Veolia Transportation
Veolia Transportation is the leading private provider of multi-modal passenger transportation services in North America, operating bus, rail, taxi, shuttle and paratransit systems in over 130 locations in the US and Canada. The company operates many leading US transit contracts including Las Vegas, Phoenix, Denver and San Diego.
Veolia Transportation entered the North American market in 2001 and has quickly expanded to a national presence, with over 16,000 employees and annual revenues approaching $1 billion.
Veolia also owns SuperShuttle, America’s leading airport shuttle service, moving over 8 million passengers per year to and from the airport, as well as a number of taxi operations .
Veolia Transportation has built its reputation on superior performance, long-term partnerships with transit agencies, and care for passengers and employees.
Veolia Transportation is part of Veolia Transport, the world’s largest private operator of public transit, including bus, BRT, rail, paratransit, shuttle, ferry and taxi services. Veolia Transport operates contracts for 5,000 transit authorities in 30 countries, and has over 100 years of operating experience. The company operates some of the most complex and sophisticated networks in the world, including Stockholm, Melbourne, Bordeaux, Rouen, and Dublin.
About IMAGTP
Since 2004, the 3D real-time visualization company, IMAGTP, has been creating presentation images and movies for local authorities, as well as supporting architectural firms in their communication and project presentations.
Strengthened by an exclusive partnership with the German company, Crytek, one of the leaders in the field of video games, IMAGTP can now offer its know-how to a new type of service: the Interactive Virtual Digital Model.
This new approach to visualizing a project allows a total immersion in a design. Used as a decision-making tool during the design process, it also allows modification of a project in real-time with a level of detail never before available.
Wednesday the 7th of November, IMAGTP had the chance to animate a technical talk called “video games technologies applied to Architecture and Urban-Planning”.
Jean-Baptiste REYNES, CEO, captivated a full room for more than an hour. The 150 people who assisted at the conference were architects, local authorities representatives, journalist and students.
We are very pleased with the feed back we received, especially the reaction of architects and town planners who approved our method and rational approach of how we use the Cryengine 2 technology in architectural projects.
This presentation confirmed our will to continue in the direction we have taken so far: Bring back the feeling of discovery in architecture by realistic interactive immersion in the project.
IMAGTP will participate at View Conference (ex-Virtuality Conference) from the 6th to the 9th of November 2007 at the Conference Center of Torino, Italy.
We will have the opportunity to exhibit as well as to mediate a technical talk. Jean-Baptiste Reynes, CEO, has been chosen to conduct a conference called “Video games technologies applied to Architecture and Urban-Planning” on Wednesday the 7th of November from 11:15 to 12:45 in the room Giolitti.
View Conference is a premiere international event on Computer Graphics, Interactive Techniques, Digital Cinema, 3D Animation, Gaming and VFX. Every year, View proposes the most up-to-date discussion about cutting-edge applications of VR and Interactive Techniques in various fields, but paying particular attention to its industrial applications and to the multifaceted universe of cinema, including presentations by world-class experts of animation and visual effects. (conference program)
Once again IMAGTP will join with the biggest ones : Electronic Arts, Pixar Animation Studio, Sony Pictures Imageworks, Autodesk, PDI Dreamworks, Weta Digital and many more…
For the first time ever, a Sarasota, Florida-based College, the ” Ringling College for Art and Design ” bought a Cryengine2 license, thus becoming the first educational institution in the world to offer its students a 3D real-time course based on Crytek’s next-gen engine.
You can read the whole story here.
Now expanding its production team, IMAGTP has now opened positions to be filled. We currently are looking for a 3D artist, specialized with 3DS MAX, and a 2D artist experienced in architectural documents production.
Please go to the ” Open Positions ” link in the right column for more informations.
“Turned toward the digital imagery, the IMAGINA event present each year at MONACO, did confirmed during this year’s show that this kind of visualisation was growing stronger in everybody’s minds of the architecture world. The virtual models were also making their progressive entrance in the cities’ collectivities.
The real-time 3D virtual models are now a new arrow in the quiver used by cities, urban-planning designers and architects. In ” real-time ” mode, one can move oneself inside a virtual urban site or in a building, while having the ability to modify some aspects of it, such as the lighting, the materials and the textures, the vegetation or to import new elements. Amazing. This is one of the solutions proposed by the Nice architecte Jean-Baptiste Reynes, CEO of the IMAGTP company, which use a 3D engine developped by the video games industry to create a virtual simulation for urban planning. Use a simple gamepad, you can move inside as you could do in real life. The effect is mesmerizing, considering that the vegetation’s texture and the lighting have now atteined such a level one could not imagine a few years ago.
IMAGTP simulated the Nice tram project, thus allowing the decision-makers to modify the urban furnitures or the colors of the future tram stations. The 3D modeling techniques are now reachable in a budget point of view, and the pictures created are of an extreme realism. The collectivities are more and more numerous to get themselves a G.I.S. ( Geographical Information System ) that the great deal of pictures data are used to create a land-registry real-time 3D model. This is the case of Cannes, which has been one of the first in Françe to get such a virtual model. Its township territory’s 22 000 buildings have all been recreated in 3D, including the vegetation ( only the trees above 5 meters high ) and the urban furniture. Almost more real than reality !
One could easily understand that such virtual models are a perennial way to get together officials, decisions-makers and town services and help with dialogue and concertation, but also the general public as well during the public concertations on future urban projects. ”
IMAGTP will be present at the MONACO YACHT SHOW during the 2007, 19 - 22 September.
The RESIDENCE BOAT company choose the IMAGIN3D technology to introduce her brand-new dry port system. During the event, we will show our technology to different actors in the luxury boat marketplace.
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